Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Advanced search

Vassar Scholarship

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
Document Type
Senior Capstone Projects
Authors
Marie Lugo
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Access Level
Archive Only
Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

View
Vassar Scholarship

Individualization and Collectivity in Networks of Discursive Cyberspace: A case study on reddit

Publication Date
2014-January-01
Document Type
Senior Capstone Projects
Authors
Mark, Raymond
Department or Program
Sociology Department
Document Type
Senior Capstone Project
Abstract

The diminishing of temporal and spatial boundaries in the contemporary age of connectivity has fully realized Beck, Giddens and Nash's "reflexive" modernity. This reflexive modernity refers to the diminishing control of traditional institutions on individual lives. In the shift towards...

View
Vassar Scholarship

Making Knowledge, Making Power: The Impact of Restorative Discipline Practices in Three New York City Schools

Publication Date
2015-January-01
Document Type
Senior Capstone Projects
Authors
Shubert, Rebecca J.
Department or Program
Education Department
Document Type
Senior Capstone Project
Abstract

The rise of standardized testing and zero­tolerance discipline measures in the United States over the last decade has resulted in public schools that prioritize order and obedience over deep learning and interpersonal relationships. While detrimental across the board, these austere...

View