Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Digital advertising regulation and issues of internet privacy

Publication Date
2016-January-01
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Department or Program
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Abstract

The amalgamation of the real and digital worlds has forced us to critically consider our evolving relationship with technology. My thesis aims to examine practices of digital advertising and the effects they have on Internet users' privacy and anonymity. I...

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Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Authors
Department or Program
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Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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