Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Testing biological hypotheses with embodied robots: adaptations, accidents, and by-products in the evolution of vertebrates

Publication Date
2014-November-12
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Evolutionary robotics allows biologists to test hypotheses about extinct animals. In our case, we modeled some of the first vertebrates, jawless fishes, in order to study the evolution of the trait after which vertebrates are named: vertebrae. …

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ThemTube: commercializing the digital public sphere

Publication Date
2017-January-01
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Department or Program
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ThemTube is a 3-part video essay, running about an hour in total. I aimed to characterize the contradictory, ambiguous status of YouTube, a site that claims to level the playing field for video creators while promoting certain users over the...

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