Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Envisioning Cyborg Hybridity Through Performance Art: A Case Study of Stelarc and His Exploration of Humanity in the Digital Age

Publication Date
2015-January-01
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In this paper I argue that artistic representation has historically been and continues to be a valuable medium for envisioning new bodily forms and for raising important questions regarding changes in what it means to be human in an era...

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