Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
Document Type
Authors
Department or Program
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Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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The Effects of Congestion Charging on Automobility in Outer London: An Analysis

Publication Date
2023-May-01
Document Type
Access Level
Abstract

In 2003, the British government body Transport for London (TfL) introduced the Congestion Charge Zone (CCZ) encircling Central London, a system designed to reduce road congestion within the British capital’s commercially robust yet chronically gridlocked cultural centre. The primary stipulation...

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