Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Shakespeare at Vassar

Publication Date
2016-September
Department or Program
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Abstract

Shakespeare at Vassar was organized by the Vassar College Special Collections Library, in collaboration with The Frances Lehman Loeb Art Center, with funds from the Hartman Fund Layout and typography by George Laws, and print production oversight by Daniel Lasecki...

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