Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Department or Program
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Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Wanted: Smart Students from Poor Families Neoliberal Multiculturalism & Diversity in the New Racial Capitalism

Publication Date
2014-January-01
Document Type
Department or Program
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Abstract

The primary objective of this senior thesis is to explore how the logics of access, affirmative action, equal opportunity, educational pipelines, and diversity have been constructed, defined, and understood in contemporary U.S. American higher education; and how these meanings and...

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