Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

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Vassar Scholarship

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
Document Type
Senior Capstone Projects
Authors
Marie Lugo
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Access Level
Archive Only
Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Vassar Scholarship

Finding Feminism: The Ideologies of Hip-Hop from Black Women in Spaces of Higher Education

Publication Date
2014-January-01
Document Type
Senior Capstone Projects
Authors
Dickens, Tiarra
Department or Program
Sociology Department
Document Type
Senior Capstone Project
Access Level
Vassar Only
Abstract

Hip-hop is the most affluent subset of Black Culture today. The globalization and mass appeal of hip-hop has made this genre bigger than music; it's style, it's dance, it's art, and even literature. Hip-Hop music is a genre that is...

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