Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Branding the Globe: The Real Madrid Takeover

Publication Date
2014-January-01
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Department or Program
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Abstract

Real Madrid got its start in 1902, but it wasn't until the 1950s under Santiago Bernabéu as president and his squad of international superstars that the team began to make a name for themselves as the best, winning five championships...

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The Objects of Our Affection: Objectification, Sexualization and Commodification of the Korean Pop Culture Industry and Fandom

Publication Date
2014-January-01
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Authors
Department or Program
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Abstract

K-Pop with its flashy 'bubble gum pop' aesthetic has developed into a major cultural product and dominating industry in the past decade. In the growing market, idol celebrities have started to emerge as manufactured products that market the fantasy of...

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Why Did Singapore Take the Gamble? To What Extent Did Legalizing Casino Gambling Lead to Economic Growth in Singapore?

Publication Date
2015-January-01
Document Type
Department or Program
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Access Level
Abstract

This paper explores the economic and social effects of the casino industry in Singapore and aims to tell whether the casinos had a positive or negative impact on total Singapore welfare. It uses data collected from Singapore Department of Statistics...

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