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Hoynes, William

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
Document Type
Authors
Department or Program
Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Embedded in Iraq: The Evolving Relationship Between the US State and the News Media during Periods of Conflict in post-9/11 America

Publication Date
2014-January-01
Document Type
Authors
Department or Program
Abstract

My thesis is an exploration of the evolving relationship between the US State and the news media in periods of conflict, ranging from World War I to the War in Iraq, and how this relationship culminated in the practice of...

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From Alternative to Integrative: An Exploration of Acupuncture Within the Western Medical Paradigm

Publication Date
2014-January-01
Document Type
Authors
Department or Program
Abstract

I argue that our current health care system—which is based in Western medicine—is inadequate, not only because it is costly, but because it is failing to keep individuals healthy. I posit that this is due to a number of factors...

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Infotainment: the pressure of ratings and their dangers for democracy in cable news

Publication Date
2016-January-01
Document Type
Authors
Department or Program
Abstract

In this thesis I argue that through the necessity to generate a profit, cable news organizations focus on attracting the most viewers so that they can then charge more for advertising and in turn make more money. This symbiotic relationship...

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Leaks: Tracing the path of secrets through democracy

Publication Date
2014-January-01
Document Type
Authors
Department or Program
Abstract

In this thesis, I explore the unique potential of political leaks to illuminate and critique the underlying power structure of the state. The primary motive of the institutional state is to maximize and preserve its own power; because of this...

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