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Kupfer, Alexander M.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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ThemTube: commercializing the digital public sphere

Publication Date
2017-January-01
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ThemTube is a 3-part video essay, running about an hour in total. I aimed to characterize the contradictory, ambiguous status of YouTube, a site that claims to level the playing field for video creators while promoting certain users over the...

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Transgression and containment: transhistorical themes and tropes within televised American women's stand-up comedy

Publication Date
2017-January-01
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Joan Rivers. Elayne Boosler. Roseanne Barr. Janeane Garofalo. Amy Schumer. What do these commedians–whose careers span seven decades–have in common? Starting in the 1950s and ending in contemporary times, we see that there are transhistorical trends–including self-deprecation, navigating one's anger...

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What Do You Meme? An Exploration of Internet Communication Through Memes

Publication Date
2021-January-01
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The topic of memes and the ethnographies they create are discussed. Memes that have been created and adopted by alt-right communities, specifically incels, illustrate their ideologies while simultaneously validating their views and recruiting insecure, vulnerable populations. Memes from times past...

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