Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

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Vassar Scholarship

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
Document Type
Senior Capstone Projects
Authors
Marie Lugo
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Access Level
Archive Only
Abstract

Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Vassar Scholarship

Too much, too soon: a toolkit for teenagers who learn more about sexuality through their phones than in the classroom

Publication Date
2017-January-01
Document Type
Senior Capstone Projects
Authors
Eykholt, Ryan
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Access Level
Vassar Only
Abstract

Too Much, Too Soon is a curriculum toolkit that simultaneously educates young people about the realities of sexting while providing tools to critique the structures that frame sexting as a problem in the first place. Through a speculative design exercise...

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Vassar Scholarship

Underground or under ground: punk, death, and transcendence in an unreal world

Publication Date
2016-January-01
Document Type
Senior Capstone Projects
Authors
Jackson Martel
Department or Program
Media Studies Program
Document Type
Senior Capstone Project
Access Level
Archive Only
Abstract

The truism that punk is dead reverberates throughout basements, record stores, and community centers across the world. What does this mean? Was punk ever alive? What does punk even mean in the first place? This thesis seeks to explore these...

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