Vassar College Digital Library

Vassar Scholarship

Vassar Scholarship, the institutional repository formerly known as Digital Window, reflects the research and scholarly output of the Vassar College community.  It provides access to a variety of collections, including senior theses and projects across a wide range of disciplines.

Diversity in American advertising: a case study of Coca-Cola advertisements and their role in homogenizing the diversity movement

Publication Date
2017-January-01
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Through a historical study of advertising, this project aims to show how the idea of "diversity" is used by corporations to benefit the dominant hegemonic, and ultimately attempt to homogenize the diverse populations that they supposedly are highlighting. Analyzing the...

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Our Past Would Have Been So Cool

Publication Date
2023-April-26
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This creative project explores the sentiment of nostalgia that is on the rise among a segment of the young Chinese population. I analyze the trend from three perspectives: as a social-psychological emotion, as political commentary, and as a manufactured taste...

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Too much, too soon: a toolkit for teenagers who learn more about sexuality through their phones than in the classroom

Publication Date
2017-January-01
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Too Much, Too Soon is a curriculum toolkit that simultaneously educates young people about the realities of sexting while providing tools to critique the structures that frame sexting as a problem in the first place. Through a speculative design exercise...

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