Vassar College Digital Library
Thu, 01/20/2022 - 16:20

Branding the Globe: The Real Madrid Takeover

Abstract
Real Madrid got its start in 1902, but it wasn't until the 1950s under Santiago Bernabéu as president and his squad of international superstars that the team began to make a name for themselves as the best, winning five championships in a row. The team was not as successful in the following decades, but towards the end of the 1990s, the team began to rediscover the values and style of play reminiscent of the Bernabéu era. in 2000, Florentio Pérez took over the presidency and began rebuilding the club's brand, beginning with bringing in Luis Figo, an international player lured away from Madrid's rival, FC Barcelona. This project looks at the various ways that Pérez and everyone involved in the club have transformed this team into more than just a club, but a globally recognized brand with partnerships spanning the globe, and media projects extending from the digital arena to literally marking the globe with a yacht basin in the shape of the RM logo. I first position the team as a brand and then look at some of the many ways the club has extended their reach across the globe, with in depth looks at a few advertisements with sponsors Adidas and Turespaña.
Details
Authors
Nicolette Harley
Advisors
Hua Hsu
Peiró, Eva Woods
Degree Name
Bachelor of Arts
Department or Program
Media Studies Program
Document Type
Senior Capstone Projects
Peer Reviewed
Not Reviewed
Publication Date
2014-01-01
English
Class Year
2014
Repository Collection
Senior Capstone Projects
Display hints
PDFjs
Document Type
Senior Capstone Project
Access Level
Archive Only
Access Note

Archive Only - cataloging information entered is public, but attached documents and media may only be viewed by members of the Vassar community in a controlled environment, and copies may not be made without permission. Those interested in viewing this item should email library_systems@vassar.edu to request access. Upon receipt of a request the Digital Scholarship and Technology Services team will confirm the status of the item being requested and then contact the Special Collections Library who will coordinate access.

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Thu, 01/20/2022 - 16:20

Branding the Globe: The Real Madrid Takeover

Abstract
Real Madrid got its start in 1902, but it wasn't until the 1950s under Santiago Bernabéu as president and his squad of international superstars that the team began to make a name for themselves as the best, winning five championships in a row. The team was not as successful in the following decades, but towards the end of the 1990s, the team began to rediscover the values and style of play reminiscent of the Bernabéu era. in 2000, Florentio Pérez took over the presidency and began rebuilding the club's brand, beginning with bringing in Luis Figo, an international player lured away from Madrid's rival, FC Barcelona. This project looks at the various ways that Pérez and everyone involved in the club have transformed this team into more than just a club, but a globally recognized brand with partnerships spanning the globe, and media projects extending from the digital arena to literally marking the globe with a yacht basin in the shape of the RM logo. I first position the team as a brand and then look at some of the many ways the club has extended their reach across the globe, with in depth looks at a few advertisements with sponsors Adidas and Turespaña.
Details
Authors
Nicolette Harley
Advisors
Hua Hsu
Peiró, Eva Woods
Degree Name
Bachelor of Arts
Department or Program
Media Studies Program
Document Type
Senior Capstone Projects
Peer Reviewed
Not Reviewed
Publication Date
2014-01-01
English
Class Year
2014
Repository Collection
Senior Capstone Projects
Display hints
PDFjs
Document Type
Senior Capstone Project
Access Level
Archive Only
Access Note

Archive Only - cataloging information entered is public, but attached documents and media may only be viewed by members of the Vassar community in a controlled environment, and copies may not be made without permission. Those interested in viewing this item should email library_systems@vassar.edu to request access. Upon receipt of a request the Digital Scholarship and Technology Services team will confirm the status of the item being requested and then contact the Special Collections Library who will coordinate access.

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Thu, 01/20/2022 - 16:20

Leaks: Tracing the path of secrets through democracy

Abstract
In this thesis, I explore the unique potential of political leaks to illuminate and critique the underlying power structure of the state. The primary motive of the institutional state is to maximize and preserve its own power; because of this, an unchecked state will always put its own security before its citizens' freedom. Since the US executive branch is virtually unchecked in its control over classification, overgrown state secrecy stands as a threat to US transparency, accountability, and therefore democracy. Here, I examine the leaks of Daniel Ellsberg (1971), Chelsea Manning (2010), and Edward Snowden (2013) in order to parse out the complexities of the oppositional relationship between leaks and the state. I find that leaks force the state to publicly acknowledge its shortcomings; they elicit desperate, frenetic reactionary threats of violence, futile attempts to cut off the flow of information, and the disturbingly uninhibited targeting of the individual. I ultimately conclude that, by revealing the utter instability of state secrecy, the mere potential of leaks serves to threaten the state and thereby boost the quality of democracy in the United States.
Details
Authors
Buckley, Molly
Advisors
Hoynes, William
Elseewi, Tarik
Degree Name
Bachelor of Arts
Department or Program
Media Studies Program
Document Type
Senior Capstone Projects
Peer Reviewed
Not Reviewed
Publication Date
2014-01-01
English
Class Year
2014
Repository Collection
Senior Capstone Projects
Display hints
PDFjs
Document Type
Senior Capstone Project
Access Level
Archive Only
Access Note

Archive Only - cataloging information entered is public, but attached documents and media may only be viewed by members of the Vassar community in a controlled environment, and copies may not be made without permission. Those interested in viewing this item should email library_systems@vassar.edu to request access. Upon receipt of a request the Digital Scholarship and Technology Services team will confirm the status of the item being requested and then contact the Special Collections Library who will coordinate access.

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Thu, 01/20/2022 - 16:20

Looking: Storytelling and Flânerie in the Arcades of Grindr

Abstract
It is through storytelling, Walter Benjamin believed, that wisdom and experience are shared, letting open narratives achieve an amplitude that information lacks. And Charles Baudelaire considered the window-shopping flâneur to be the observant ne plus ultra of urban modernity. By combining these two literary modes–storytelling and flânerie–<em>Looking </em>engages a new media object of the 21st century: Grindr. On the gay male geosocial app, a user's common opening line in a chat is "Looking?" meaning, "Looking for sex?" But what else are the men on Grindr looking for? This meta-critical essay and memoiristic narrative explores not 'what has happened' but rather 'what is happening' in the arcades of gay male virtual spaces today. By drawing on 19th-century Paris, summers in New York City, Roland Barthes, Edmund White, more gay men, and field notes after dinner, <em>Looking </em>details new experiences, paints a new picture of modern life, and looks at new ways of being together and being alone.
Details
Authors
Matthew William Ortile
Advisors
Joyce, Michael, 1945-
Russell, Paul Elliott
Degree Name
Bachelor of Arts
Department or Program
Media Studies Program
Document Type
Senior Capstone Projects
Peer Reviewed
Not Reviewed
Publication Date
2014-01-01
English
Class Year
2014
Repository Collection
Senior Capstone Projects
Display hints
PDFjs
Document Type
Senior Capstone Project
Access Level
Archive Only
Access Note

Archive Only - cataloging information entered is public, but attached documents and media may only be viewed by members of the Vassar community in a controlled environment, and copies may not be made without permission. Those interested in viewing this item should email library_systems@vassar.edu to request access. Upon receipt of a request the Digital Scholarship and Technology Services team will confirm the status of the item being requested and then contact the Special Collections Library who will coordinate access.

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Thu, 01/20/2022 - 16:20

Streaming Females 2.0: Que(e)ry-ing Sites of Lesbian Counternarrative & Exhibition

Abstract
The lesbian/queer female audience has a history of being elated with news that its community will be represented on the small screen, then grossly disappointed with how it's represented. For many lesbian, bisexual, and queer women, especially those lacking a social or personal means of connecting with others to form or substantiate their sense of sexual identity, the Internet has been an indispensable tool for building community infrastructures with which to orient oneself. In a society dominated by centralized sources of social knowledge (i.e., primetime television and Hollywood film), wherein peremptory economic and commercial forces produce incomplete narratives around lesbian/queer women to satisfy common-denominator audiences, I map documentary filmmaking, film festivals, and online exhibition spaces (Netflix and BuskFilms), and reflect on their possibilities/limitations as sites of counternarrative and resistance.
Details
Authors
Maria Alexandria Fermindoza
Advisors
Cohen, Colleen Ballerino
Degree Name
Bachelor of Arts
Department or Program
Media Studies Program
Document Type
Senior Capstone Projects
Peer Reviewed
Not Reviewed
Publication Date
2014-01-01
English
Class Year
2014
Repository Collection
Senior Capstone Projects
Display hints
PDFjs
Document Type
Senior Capstone Project
Access Level
Archive Only
Access Note

Archive Only - cataloging information entered is public, but attached documents and media may only be viewed by members of the Vassar community in a controlled environment, and copies may not be made without permission. Those interested in viewing this item should email library_systems@vassar.edu to request access. Upon receipt of a request the Digital Scholarship and Technology Services team will confirm the status of the item being requested and then contact the Special Collections Library who will coordinate access.

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Thu, 01/20/2022 - 16:20

The Objects of Our Affection: Objectification, Sexualization and Commodification of the Korean Pop Culture Industry and Fandom

Abstract
K-Pop with its flashy 'bubble gum pop' aesthetic has developed into a major cultural product and dominating industry in the past decade. In the growing market, idol celebrities have started to emerge as manufactured products that market the fantasy of romance to a large fan base. In this thesis, I discuss how the Korean pop culture industry molds stars into marketable products to be actively and enthusiastically consumed by a participatory, often authoritative fandom. I also explore the psychological processes that may be responsible for contributing to extreme fan mania and destructive behavior often witnessed in the realms of Korean pop culture. The utilization of digital media and social networking services by the industry and fandom are also investigated. By offering a close examination of the various industry and fan behaviors, I aim to highlight why and how celebrities and objectified, commoditized, and exploited by the collective system.
Details
Authors
Karolyn Park
Advisors
Elseewi, Tarik
Greenwood, Dara N.
Degree Name
Bachelor of Arts
Department or Program
Media Studies Program
Document Type
Senior Capstone Projects
Peer Reviewed
Not Reviewed
Publication Date
2014-01-01
English
Class Year
2014
Repository Collection
Senior Capstone Projects
Display hints
PDFjs
Document Type
Senior Capstone Project
Access Level
Archive Only
Access Note

Archive Only - cataloging information entered is public, but attached documents and media may only be viewed by members of the Vassar community in a controlled environment, and copies may not be made without permission. Those interested in viewing this item should email library_systems@vassar.edu to request access. Upon receipt of a request the Digital Scholarship and Technology Services team will confirm the status of the item being requested and then contact the Special Collections Library who will coordinate access.

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Thu, 01/20/2022 - 16:20

Art Is What We Say It Is: "Easy Art" and the Pragmatics of Interpretation

Abstract
Since 2009, Brad Troemel and Lauren Christiansen have run the Jogging, a blog on the popular social media site Tumblr in which they and others post a variety of sloppily rendered and generally silly images to be viewed and shared. What separates the Jogging from the thousands of other blogs like it is that its user claim their posts as artworks, and their blog as a collaborative art project. Such claims are unsurprising in the contemporary context, given the history of 20th century art since at least Duchamp. But questions remain: how have such "easy" artistic gestures becomes established as bona fide artworks, and why should we as a viewing public bother looking at them or thinking about them at all? With the Jogging as its central provocation, this project turns to the institutional theories of George Dickie and the concepts of field, habitus, and illusio of Pierre Bourdieu to show how the value of artworks ("easy" or not) comes to be constructed and weilded for personal gain. The final section uses this seemingly pessimistic base as a foundation for building a pragmatic interpretation of "easy art," in which such gestures become useful tools (particularly in our digital context) for revealing and subverting similar structures governing areas of life beyond the art world.
Details
Authors
Dylan Josef Kerr
Advisors
Nesbit, Molly, 1952-
Chang, Heesok
Degree Name
Bachelor of Arts
Department or Program
Media Studies Program
Document Type
Senior Capstone Projects
Peer Reviewed
Not Reviewed
Publication Date
2014-01-01
English
Class Year
2014
Repository Collection
Senior Capstone Projects
Display hints
PDFjs
Document Type
Senior Capstone Project
Access Level
Archive Only
Access Note

Archive Only - cataloging information entered is public, but attached documents and media may only be viewed by members of the Vassar community in a controlled environment, and copies may not be made without permission. Those interested in viewing this item should email library_systems@vassar.edu to request access. Upon receipt of a request the Digital Scholarship and Technology Services team will confirm the status of the item being requested and then contact the Special Collections Library who will coordinate access.

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Thu, 01/20/2022 - 16:20

Developing the design of a food hub through the adaptive reuse of the abandoned Poughkeepsie Underwear Factory building

Details
Authors
Carlos Ignacio Hernández Tellez
Advisors
Armborst, Tobias
Nevarez, Leonard
Degree Name
Bachelor of Arts
Department or Program
Urban Studies Program
Document Type
Senior Capstone Projects
Peer Reviewed
Not Reviewed
Publication Date
2014-01-01
English
Class Year
2014
Repository Collection
Senior Capstone Projects
Display hints
PDFjs
Document Type
Senior Capstone Project
Access Level
Archive Only
Access Note

Archive Only - cataloging information entered is public, but attached documents and media may only be viewed by members of the Vassar community in a controlled environment, and copies may not be made without permission. Those interested in viewing this item should email library_systems@vassar.edu to request access. Upon receipt of a request the Digital Scholarship and Technology Services team will confirm the status of the item being requested and then contact the Special Collections Library who will coordinate access.

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Thu, 01/20/2022 - 16:20

The Figure of the Artist in Creative Class Urbanism

Details
Authors
Gold, Riley
Advisors
Brawley, Lisa
Armborst, Tobias
Degree Name
Bachelor of Arts
Department or Program
Urban Studies Program
Document Type
Senior Capstone Projects
Peer Reviewed
Not Reviewed
Publication Date
2014-01-01
English
Class Year
2014
Repository Collection
Senior Capstone Projects
Display hints
PDFjs
Document Type
Senior Capstone Project
Access Level
Archive Only
Access Note

Archive Only - cataloging information entered is public, but attached documents and media may only be viewed by members of the Vassar community in a controlled environment, and copies may not be made without permission. Those interested in viewing this item should email library_systems@vassar.edu to request access. Upon receipt of a request the Digital Scholarship and Technology Services team will confirm the status of the item being requested and then contact the Special Collections Library who will coordinate access.

Read more

Thu, 01/20/2022 - 16:20

Forgetting to Remember: Negotiating the past in Chinatown, Singapore

Details
Authors
Charlotte Ong
Advisors
Godfrey, Brian J.
Opondo, Samson Okoth
Degree Name
Bachelor of Arts
Department or Program
Urban Studies Program
Document Type
Senior Capstone Projects
Peer Reviewed
Not Reviewed
Publication Date
2014-01-01
English
Class Year
2014
Repository Collection
Senior Capstone Projects
Display hints
PDFjs
Document Type
Senior Capstone Project
Access Level
Archive Only
Access Note

Archive Only - cataloging information entered is public, but attached documents and media may only be viewed by members of the Vassar community in a controlled environment, and copies may not be made without permission. Those interested in viewing this item should email library_systems@vassar.edu to request access. Upon receipt of a request the Digital Scholarship and Technology Services team will confirm the status of the item being requested and then contact the Special Collections Library who will coordinate access.

Note: Because no permission waiver was received this thesis is set at Archive Only.

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